How to attract Generation Z guests?

Online, you need to catch the attention of Generation Z in 8 seconds. Does it also work that way in an offline environment, for instance in hotels and restaurants? It is the generation born between 1995 and 2010, and their buying power is big. In e-commerce, it is anticipated to overtake Generation X  in 2 years.  So how to understand them? 

Marketing, marketing

Because this generation has already grown up in the digital world, literally, that is the place where you can impress them with your service offer. They are used to quick and visually attractive content - thus create videos, memes, streams on TikTok platforms, Instagram stories or Youtube shorts. 

Don't be fake

Gen Z is very sensitive to "real" and authentic communication. They try to avoid ads which they consider to be insincere or false. Share real customer experiences and their stories. Are you green? Share and show in what way. 

UX as a matter of course

Gen Z is used to personalized experience. They expect service offers, marketing campaigns and communication to be adapted to their preferences and interests. Be it personalized recommendations in an e-shop, personalized offers in hotels or restaurants - customizing experience is essential for this generation. Therefore, work with data and adapt the offer directly to your target. Give them the option to choose either the meal or the place where they will eat it. 

Be smart

Implement smart technologies like chatbots or apps to simplify the booking and ordering process. They will surely appreciate it when they do not have to call somewhere and can book the room online and so will they in-room dining or other services.

Keep your values

These young people are more than ever before aware of the impact their decisions have on the environment and society. Therefore, they focus on brands that express their ecological and ethical values. Sponsor or support organizations and projects that support your guests' values ​​and integrate green and sustainable practices into daily operations as, for example,  ecological toilet paper in your hotel. 

Impressing Generation Z in hotels and restaurants is not just about adapting to their digital world and ready to share anything, but it is also about addressing them with values which are important to them. Authenticity, sustainability, interactivity and personalization are the key factors that decide whether your brand will capture their young hearts.

If you want your hotel to be more ecological, get inspired by our article.