How to effectively make use of seasonal marketing during Easter?

Easter is one of the most important holidays of the year that brings not only religious but also cultural and business opportunities. For businesses, Easter is the ideal time to make use of seasonal marketing to attract new customers and strengthen the loyalty of the existing ones. For businesses to avoid unnecessary wastage and achieve the best possible results, it is important to handle Easter trends correctly. Here come some hints on how to achieve this:

1. Special menu

Easter is a symbol of family gatherings, festivities and enjoying food. Therefore, it is suitable to adjust the menu to Easter specialties that are traditional, but something new at the same time. Customers will appreciate it if you offer them a combination of traditional Easter dishes such as lamb, Easter cakes and hams, along with modern variations. It can also be a good idea to offer special menus for families who can celebrate these holidays together, or the possibility to order catering to their homes.

2. The atmosphere makes a lot

Easter is a time when it is essential to create a pleasant atmosphere in restaurants and cafés. Spring decorations, flowers (such as tulips and daffodils), themed menus, Easter napkins and original Easter decorations will create the desirable seasonal atmosphere. In addition to this, you can take advantage of themed events, such as Easter brunches or dinners that will attract customers looking for a special experience.

3. Do not underestimate social networks

In today's digital age, it is crucial to make use of social media to reach the wider public. Create campaigns focused on Easter trends, share photos of your meals, offers and special events in order to increase interest. Collaboration with local influencers or food bloggers who can promote your Easter offer is another effective way to gain attention and attract new customers. Take advantage of the FOMO phenomenon which creates a feeling of lack or missing out on an important event in customers. 

4. Have you already sent the newsletter?

Even though social media plays a big role, email marketing still remains a very effective tool. Send your customers personalized emails with an invitation to Easter promotions and events. Do not forget to add Easter greetings and present them favourable offers they can take advantage of during the holidays. A good way to do this is also to remind them in advance of the date to order your Easter specialities. No idea how to do it? Here comes a little help.

5. Cooperation pays off

Take advantage of collaboration with other local businesses to create special events or packages. For example, you can join forces with a local bakery to make Easter cakes or with farmers to offer fresh Easter eggs and other products. These joint events will not only boost the local economy but also help you gain new customers from their client base.

6. Maintain green trends

For preparing Easter meals, focus on quality, seasonal ingredients and local products. This approach will not only promote ecological responsibility but it also speaks to customers who put emphasis on sustainability. 

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