Why do colourful napkins increase the sales of drinks and meals?

At first sight, colourful napkins may seem like a small detail guests are hardly noticing. However, the truth is they belong among the simplest and cheapest marketing tools available to restaurants, cafes, or bars. Colour has enormous power - it can influence emotions, expectations of taste, and also how much guests enjoy the food that is in front of them. And eventually, how much they spend at your establishment.

Let us take a look at why colours are effective and how you can start to make use of them to your advantage.

Colours can affect taste

The psychology of colours is one of the most underestimated tools in gastronomy. Scientific studies repeatedly show that colours can influence how much we want to eat and drink.

• Red, orange, and yellow stimulate the appetite and that makes them the ideal colours for serving meals, desserts, or quick snacks.

• Green symbolizes freshness and health and is a perfect match with salads or fresh types of drinks.
• Blue has a rather taste suppressing effect, so it is seldom used in restaurants, but it can be effective when serving premium drinks or desserts.
• Black creates a feeling of luxury and exclusivity—top establishments also use it for premium wines and cocktails.

The proper choice of napkin colour can encourage guests to order more, simply because it gets them in the right mood and stimulates their appetite appropriately.

Food looks better thanks to colours

It is no secret that people "eat with their eyes." And it is the napkin that is always present on the table, whether next to the plate or under the drink.

If you choose a colour that will accentuate the meal or drink, the result will be much more attractive:

• A dark napkin under a light-colored dessert will create a premium effect.
• Light shades, on the contrary, will highlight darker foods such as a steak or burger.
• Pastel colours will beautifully complement the served brunch, coffee, or cakes.

A simple colour contrast often encourages guests to take pictures of their meal, tag you on social media, and your dishes have an "Instagram-worthy" look. That all has a direct impact on sales.

A colourful atmosphere sells more than the menu itself 

The colour of a table napkin is not only a decorative accessory. It is the part of the atmosphere and atmosphere is what sells. 

• Romantic shades (wine red, pink, burgundy) are perfect for Valentine's Day or an evening menu.
• Summer and fresh colours (yellow, turquoise, lime green) naturally encourage guests to order mixed drinks, lemonades, or iced coffee.
• Earthy and natural colours enhance the impression of sustainability and cleanliness, making them ideal to be used in a modern bistro or café.

• Elegant colours (black, dark green, dark blue) evoke a premium atmosphere and elevate the value of served meals.

Colours are a simple way to create the impression that a place has style and that everything has been thought through to the very last detail.

An affordable form of branding that works immediately.

Creating the identity of a restaurant costs money. Napkins are one of the few elements that can be changed quickly, cheaply, and often.

• You can use them to create your own visual signature.
• Colours help guests remember your establishment.
• A positive experience is associated with colour, which is associated with the atmosphere determining whether the customer will come back.

In this way, smaller businesses can make a professional and original impression without major investments.

We offer napkins in a wide range of colours, sizes, and materials, from soft pastels to expressive shades that will create the right atmosphere at the table.

Choose a combination that will highlight your meals and promote sales of your most popular items. Explore our colorful napkins and get inspired!