How to prepare for the summer tourist season in advance?
The summer season is the peak time for most facilities in the tourism sector. Ensuring smooth running of the operation, satisfaction of guests and simultaneously maximally profit from the season's potential requires thorough preparation. The earlier you start, the bigger competitive advantage you will gain.
Check supplies and restock hygiene supplies
The summer season brings a higher number of guests and therefore higher consumption of hygiene products. Toilet paper, paper towels, liquid soaps, napkins, all of this must be available in large and quality quantities.
Our hint: Choose products that not only meet hygiene standards, but are also ecologically sustainable. Our products combine functionality, quality and respect for nature.
Staff training is fundamental
Seasonal employees often join the team quickly and without sufficient experience. Invest time in a short but effective training that focuses not only on service, but also on maintaining hygiene standards and correct use of professional hygiene products.
Our hint: Create a simple internal manual or short video training that will save you time and energy.
Focus your online presentation on summer and seasonal experiences
Use visuals that induce an atmosphere of relaxation and summer adventure. Photos with a swimming pool, a picnic on the green grass in front of the hotel, sun-drenched hills, lake and cheerful people (shiny happy people🙂) - these sell the stay almost by themselves.
Our hint: Keep the photo gallery on the web and social networks continually updated, ideally with authentic images from your place. Show how alive it is there in the summer and guests will want to become part of this atmosphere.
Do not forget about your loyal guests
Families with children or elderly couples like to return to places where they felt good. If you have guests who visit you repeatedly, take the opportunity to remind them of your place before the season, holidays or other attractive terms. A nice invitation accompanied by a good offer, for instance a percentage discount or a special package, can make the difference in them choosing your place again.
Our hint: Create a simple loyalty program, even a small reward for a repeated stay (e.g. a later check-out, a welcome drink or a wellness discount) can have a big impact on who the guests will choose next time.
Set summer prices that are competitive
Before determining your seasonal rates, do some research. Observe the prices of accommodation in your area or at facilities with a similar specialisation, level of service and category. To be attractive in the market, you have to be competitive in prices.
Some guests decide primarily according to price, while others are happy to pay extra money for a higher level of comfort and services. Thus, when setting prices, determine clearly who you want to reach - price sensitive clients or those looking for quality and experience.
👉 Our hint: Do not only offer "a night for some price". Create packages with added value (e.g. accommodation + breakfast + wellness access) that will increase the offer attractivity without the need of price reduction.
Have a look at what seasonal ingredients will dominate this summer and remember to include them in your summer offer.
